Aftermarket Inkjet Cartridge Revenue Squeezed, But Resilient
by Andrew Lippman · Lyra Research · October 1, 2008 - page(s): 66-67
Aftermarket inkjet cartridge manufacturers and distributors endured intense scrutiny from their OEM competitors in 2007 and 2008. The OEMs used a number of strategies to curb third-party ink cartridge sales and recapture market share, including patent litigation (Epson and HP), advanced chip security (Canon and Epson), marketing campaigns (HP), cartridge collection programs (Dell, Epson, HP, and Lexmark), channel negotiations to exclude aftermarket products (HP), SKU fragmentation (all vendors) and lower price points (all vendors). Meanwhile, retail cartridge refilling did not develop as quickly as predicted and remains a niche segment. On a global scale, Lyra forecasts that OEM efforts will slow aftermarket ink cartridge growth, though not halt it. Inkjet Cartridge Shipments, by Source
...Full articles are available online six months after their original print date to online subscribers. This article is available in its entirety only in print to RECHARGER Magazine subscribers. Subscribe today to start your print subscription.
This article will be available online on 04/01/2009
