Formulating effective targeted marketing campaigns is a multi-step process, with each step playing a crucial role in the overall success of the business. It can also prove to be prohibitively expensive, particularly for small to medium sized businesses like most remanufacturers or office supplies dealers. Luckily, just as the aftermarket relies on the OEMs for the development of new printer engines, it can also rely on them for much of the background information needed to develop logical market segments from within its own customer base. All a remanufacturer needs to know is where to look, and how to read between the lines of OEM product lines and campaigns.
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This article will be available online on 09/01/2008
