Canon Launches 'Generation Green' Brand
January 7, 2008
Canon U.S.A. announced an initiative that will combine the company's latest
environmentally-conscious PIXMA, SELPHY and imageCLASS printer products
and solutions under one corporate brand name: Generation Green. In
addition, Canon offers a variety of solutions in its PIXMA, SELPHY and
imageCLASS printer products that are integrated into this initiative
such as paper saving technology, minimized product packaging, energy
saving measures and the industry's longest-running toner recycling
program.
undefined
As
part of its Generation Green campaign, Canon has also announced the
availability of NatureStone™ product packaging in select ink packs.
NatureStone uses biodegradable limestone packaging, which reduces the
need for paper and other raw materials, resulting in a 45 percent
reduction in natural energy, 65 percent reduction in petroleum-based
plastics and 50 percent reduction in emissions that impact global
warming.
Canon's commitment to the environment and helping to
make it more sustainable is an inherent part of the Company's
philosophy and subsequent product offerings. Generation Green is
designed to provide partner companies, enterprise customers and
consumers a way to identify and learn about the various green products
and solutions Canon offers and in turn, can allow them to realize cost
savings by being more energy efficient.
"Throughout our
history, Canon has placed an enormous financial and human commitment to
developing products that are environmentally friendly," said Yuichi
Ishizuka, senior vice president and general manager, Consumer Imaging
Group, Canon U.S.A. "Generation Green unites these efforts, enabling
partners and customers to easily identify products that are energy and
environmentally efficient so that they may integrate them into their
businesses and lives to help save money, increase efficiency and help
reduce their impact on the environment."
From partnering with the EPA's ENERGY STAR and SmartWay
programs, to stone packaging and two-sided printing, Generation Green
is divided into three product classification categories: Eco-Conscious,
Eco-Standards and Eco-Friendly. Among the benefits of each category:
Eco-Conscious
-
Two-sided printing (duplexing) technology can reduce paper usage up to 50 percent
- Compact product design and resized boxes improves shipping efficiency and can help to reduce CO2
- NatureStone uses biodegradable stone packaging, reducing the need for paper or other raw materials
-
AIRSHELL Packaging material for toner cartridges uses air cushioning to
help reduce product sizes, improve shipping efficiency and reduce CO2 emissions generated during transport by 23 percent to 49 percent.emissions
Eco-Standards- All newest generation Canon PIXMA printers are ENERGY STAR qualified
-
All newest generation Canon PIXMA, SELPHY and imageCLASS printers
continue to be RoHS compliant, eliminating the use of specific
hazardous materials
- In 2007, Canon received ISO 14001
certification which verifies that Canon operations from manufacturing
to sales subsidiaries are continuously minimizing their negative impact
on the environment
Eco-Friendly- First in the
printing industry to create a toner cartridge recycling program
Recycled Canon toner cartridges are 100 percent recovered with zero
landfill waste
- Power supply casings for current PIXMA printers are made from recycled plastics
- All newest generation Canon PIXMA and imageCLASS printers' user manuals are printed on 70 percent recycled paper
For more information on Generation Green please visit www.usa.canon.com/green.
In addition to Generation Green, Canon also conducts and supports a
variety of philanthropic initiatives that benefit the environment,
including the Canon Envirothon, one of North America's largest high
school environmental education competitions; Canon National Park
Science Scholars Program; the PBS NATURE series; programs at
Yellowstone National Park; and many additional local programs. For more
information, visit www.usa.canon.com/environment.
