Imaging Solutions Inc., a subsidiary of Franchise Services Inc., has acquired certain assets from Challenger One LLC, a leading multinational provider of office supply solutions. Imaging Solutions purchased assets relating primarily to Challenger One's Point Vantage ecommerce and consumer division, which includes a number of websites, the largest and most popular of which is www.myinks.com.
“Point Vantage's websites have a recognized brand name in the direct-to-consumer aftermarket imaging products market”, stated WooJin Kim, executive vice president of ISI. “Myinks.com's increasing number of unique visitors place it in the top tier of imaging supplies e-commerce websites.”
All the online assets acquired by ISI will be managed by Phoenix Online Marketing, a new division of Imaging Solutions, formed specifically to market imaging supplies through the Internet. Phoenix Online Marketing will support a current customer base of approximately 600,000 and will drive new business through a series of aggressive and proactive online marketing campaigns.
“The opportunity presented to us by Challenger One was directly in line with our strategic plan to build an online retail presence.” stated Dan Beck, president and chief operating officer of ISI. “The Point Vantage proven business model, customer base, and experienced management team were a good fit for our organization.”
“The sale of Point Vantage allows us to focus on our corporate, retail and distribution customers with our Color Laboratories TM brand of products and further expand our growing domestic and international presence,” stated Lawrence P. Howorth, chairman and chief executive officer of Challenger One. “ISI will become an exciting new customer for us, distributing our imaging solutions into the consumer marketplace.”
