Office Depot announced it has launched Worklife Rewards, a comprehensive membership program for customers that will set a new standard for loyalty programs in the office supply industry. With Worklife Rewards, Office Depot delivers an innovative approach by doing away with the typical limit placed on customer rewards. Worklife Rewards, instead, becomes the first and only loyalty program in the office supply industry to offer customers unlimited earning potential.
Office Depot Worklife Rewards (www.worklifereward.com), which replaces the Office Depot Advantage Program, features a number of significant enhancements, most notably a guaranteed 5% back to frequent buyers who spend at least $200 on qualified purchases during a reward period. As part of the new loyalty program, Office Depot customers who meet the $200 threshold will continue to earn 5% back on all future qualifying purchases.
Worklife Rewards recognizes and rewards Office Depot's most loyal customers by allowing them to earn an unlimited amount of money back on the products and services that they use everyday. To thank customers for the investment made in keeping their businesses running smoothly by shopping at Office Depot, Worklife Rewards members also earn an additional 15% back in bonus rewards on Office Depot Copy, Print and Ship services when a minimum of $35 is spent on qualified Copy, Print and Ship purchases. In addition, Worklife Rewards members receive double reward credits everyday on Office Depot Brand Ink & Toner. Furthermore, Worklife Rewards enables members to conveniently keep track of their purchase history and reward status online.
The concept of Worklife Rewards emerged as part of the Company's vision to help its customers maintain balance as they manage their time and their budgets.
"We know how demanding it is to run a small business today and how hard our customers work to make their businesses thrive," said Tony Ueber, Senior Vice President of Marketing for Office Depot. "We specifically designed Worklife Rewards to help our customers deal with the everyday challenges of managing resources and budgets smartly and effectively."
In today's competitive marketplace customer loyalty is a serious business. According to Jupiter Research, more than 75 percent of consumers have at least one loyalty card, and it is estimated that one-third of the total shopping population retain two or more cards. Office Depot's own market research shows that customers place a high value on loyalty programs, identifying key factors for joining a program as "getting a reward/cash-back," the "opportunity to get discount coupons," and the "ability to track spending."
"Worklife Rewards allows Office Depot to reward our customers who are so passionate about their work while giving them new tools to bring a sense of balance and organization to their busy and hectic lifestyle," Ueber added.
Worklife Rewards provides members with the following benefits:
In order to receive credit for their purchases, Worklife Rewards members are asked to present their card or member number at checkout. Former Advantage loyalty program members are automatically transitioned to Worklife Rewards as of June 1, 2006 and will receive their new cards in the mail. Transactions are recorded automatically and can be reviewed by members online at www.worklifereward.com or via telephone by calling 1-866-322-3225. Worklife Rewards is open to businesses and consumers in the U.S. and Canada.
