Lyra Research's next Webcast on Thursday, November 3, 2005, at 2 p.m. EST is titled "Under the Hood of the HP Officejet Pro K550" (www.lyra.com). Susan Borden, contributing editor of The Hard Copy Observer, and Charles Brewer, managing editor of The Hard Copy Supplies Journal, will host the comprehensive Webcast. The live online event will examine how Hewlett-Packard Company's (HPQ) scalable printing technology (SPT) is implemented in the Officejet Pro K550 and discuss the technology in general. The editorial team will explore the implications of the new printer for the imaging hardware industry and the ink and laser cartridge markets. The Webcast will also include audience polls and a question-and-answer segment.
"Scalable printing technology represents a sea change in terms of how ink jet printers work. At a much bigger level, it shatters established market dynamics by blurring the competitive matrix of ink jet and laser quality, cost, and performance," commented Charles Brewer. "We will be taking advantage of the convenient format of the Webcast to provide a top-down presentation of SPT in general and examine how that technology is employed in the K550."
Specific questions this Webcast will address include the following:
How to Register
To attend the free, live Webcast, visit www.lyra.com and click on the Webcast banner to preregister. A large number of early registrations have validated the industry enthusiasm for this event. Lyra encourages companies to organize group meetings to view the Webcast. Attendees of the live online event will be entitled to $100 off new subscriptions to The Hard Copy Supplies Journal and The Hard Copy Observer. A Web archive will be available after the event at www.lyra.com.
About Lyra Research's Webcasts
Lyra Research's Webcasts allow you to attend industry veterans' engaging presentations on the digital imaging industry's hot-button topics without leaving your office. Lyra's Webcasts offer imaging industry executives, marketers, and analysts an accessible and informal resource for insight and useful data points on timely issues in the hard copy hardware and supplies industries. Attendees need only an Internet connection and browser and audio capability. No special software is required.
